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Wasting Your Time & Taking Your Money
The reason why people don't lose weight is not because we need more information or new diets. It's because we don't know how to do it.
We read about all these diets from all these experts who really are just trying to sell us their products. The truth is we don't really need any of their stuff. Some products are helpful and useful as tools in a weight loss program but most of it really exists to take your money over and over again.
In my opinion most weight gain is due to:
1 - Emotional Eating: By far the biggest factor for the most number of people. If this is your challenge, then no matter how many books you read or how many diets you try you will never lose weight and keep it off in a healthy way. Emotions are way too powerful and they NEVER LOSE. You have to get to the root of the problem which usually means moments for introspection, self-awareness and for some, a couple of therapy sessions. This does take time but it's very much worth it. More on this in the chapter on emotional eating.
2 - (Not) Understanding Sugar: This is key in knowing what to do and how to eat to avoid fat build-up.
3 - Not knowing how to Create Habits: This one is much easier to deal with and is also something that people don't know how to do to realize their weight loss goal.
There are more factors of course including medical reasons, genetics, hormone imbalances, medications etc. but I believe that those are the 3 biggest factors in the weight loss dilemma. I will talk more about them in depth in the next few pages.
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